Purple Branded Environments

Bringing Purple’s mission of innovation to life meant rethinking the spaces where customers, partners, and employees interact with the brand. From retail stores to trade show booths, wholesale displays to internal offices, each environment was designed to educate, engage, and stand out. Bold, unexpected visuals redefined the mattress space, breaking away from convention with a fresh perspective. More than just decoration, these graphics turned walls, floors, and fixtures into moments of discovery, where form meets function, and innovation feels tangible.

Environmental Graphics

CREDITS
Design Collaborator: TJ Derrick
Copy: Lisa Lombardi, Devon Ward
Store Design: Cindy Speters
Fixture Design: Felbro Displays

Purple at Las Vegas Market

In 2021 Purple made its debut at Las Vegas Market. Purple’s space had to grab the attention of retail buyers, draw them in, and make a compelling case for bringing the brand into their stores. Wholesale fixture kits—complete with lightboxes, feature walls, and product displays—transformed the space into an immersive experience. Educational storytelling took center stage, with bold, engaging visuals designed to stand out across a crowded showroom. Every detail worked to strike a balance between intrigue and information, making Purple’s innovation feel not just exciting, but essential.