Launching new treats calls for a little fanfare, especially when they’re this good. The campaign for Downtown Barkery’s Air-Dried Treats served up bold colors, playful design, and a healthy dose of the brand’s signature wit.

Digital ads spanning affiliate placements, Meta, and Pinterest, mixed clever copy with eye-catching colors and visuals of pups proudly enjoying their new favorite snack. Wholesome ingredients took the spotlight too, reinforcing the brand’s promise, treats so delicious your dog won’t even know they’re healthy. Every ad served up a playful mix of fun and function, proving that good-for-them can still be drool-worthy. A scroll through the campaign felt as fun as the treats themselves—unexpected, a little quirky, and impossible to ignore.

The landing page kept things just as engaging while making sure education and ease of shopping were front and center. Designed to simplify choices and spotlight benefits, it broke down why air-dried treats are the ultimate upgrade, all while keeping the path to checkout effortless.